touchpoint.systems releases two free tools to help Australian businesses audit their online marketing visibility

touchpoint.systems, a Brisbane-based marketing systems company, has released two free diagnostic tools enabling businesses to independently audit their AI search readiness and local citation accuracy, two areas where invisible gaps are known to reduce search visibility and suppress inbound enquiries.

Brisbane, QLD - August 28, 2026-- touchpoint.systems, a Brisbane-based integrated marketing systems company, has made two free diagnostic tools publicly available for Australian businesses, offering an independent means of identifying specific, measurable gaps in online marketing visibility at no cost and with no requirement to engage the company's services.

Free audit tools from touchpoint.systems make it simple for businesses to understand their readiness for AI answer engines and see how consistently their essential contact details are used across the web

The first tool, available at https://audit.aeograder.app, assesses a business's readiness to be cited by AI-powered answer engines including Google AI Overviews, ChatGPT Search, and Perplexity. As AI-generated responses now appear in approximately 25 percent of all Google searches and AI chatbot traffic grew by 81 percent year-on-year in 2025, the question of whether a business's online presence is structured to appear in those responses has become a material one. The AEO Grader audit identifies specific structural, content, and authority factors that determine whether a business is likely to be surfaced or overlooked when AI tools respond to queries relevant to its products or services.

The second tool, available at https://local.citations.app, audits a business's NAP (Name, Address, Phone number) consistency across online directories and data sources. NAP consistency is a foundational factor in local search visibility: when a business's contact details appear in inconsistent formats across the web, search engines and AI tools cannot reliably verify the business as a single, legitimate entity. Research indicates that most established businesses carry between 15 and 40 NAP inconsistencies, many introduced without the business's knowledge through automated directory scraping, and that businesses with inaccurate NAP data may experience up to 70 percent lower local search visibility as a result.

"Most businesses have no idea whether they are visible to AI answer engines, or whether their contact details are consistent across the internet," said Tony Gavin, founder and director of touchpoint.systems. "Both tools take a few minutes to run and give a business a concrete picture of where they stand. There is no obligation attached — we built them because the diagnostic gap exists, and because businesses that understand the problem are better placed to do something about it."

The two tools address complementary layers of online visibility. The AEO audit operates at the level of content authority and structure, assessing whether a business is likely to be cited when an AI tool answers a relevant question. The citations audit operates at the level of data integrity, assessing whether the foundational identity signals that search engines and AI tools rely on to verify a business are accurate and consistent. Together, they provide a baseline assessment of two of the most commonly overlooked dimensions of marketing visibility for Australian businesses.

Both tools are free to use and accessible without account registration. Results are delivered immediately and include specific recommendations for improvement.

touchpoint.systems launched in Brisbane in 2026. The company builds integrated, data-led marketing systems for businesses ready to replace guesswork with evidence. Further information is available at https://touchpoint.systems/.