touchpoint.systems launches in Brisbane to replace disconnected marketing campaigns with integrated, accountable systems

touchpoint.systems, a Brisbane-based marketing systems company, has launched to help Australian businesses replace guesswork-driven campaigns with integrated, data-led marketing systems that prove measurable ROI.

Brisbane, QLD - July 30, 2026-- touchpoint.systems, a Brisbane-based marketing systems company, has launched to help Australian businesses replace disconnected, campaign-based marketing with integrated end-to-end systems that attribute revenue to specific marketing activity. The company is founded by Tony Gavin, a marketing and technology entrepreneur with more than 20 years of experience in the digital marketing industry, and operates from Toowong in Brisbane, Queensland.

Data-led marketing systems that prove what predictably drives enquiries, sales and ROI so you can invest in marketing with confidence

The problem touchpoint.systems is designed to solve is familiar to most growth-stage businesses. Marketing activity is typically spread across multiple disconnected platforms — paid advertising, email, customer relationship management (CRM) software, social media, and analytics tools — with no unified view of which activity is actually driving enquiries and sales. Without that visibility, budgets are allocated on assumption rather than evidence, and revenue-generating channels can go unrecognised while underperforming ones continue to be funded.

touchpoint.systems addresses this by building integrated marketing systems that connect a business's existing technology stack into one interoperable platform. Attribution modelling across every customer touchpoint is combined with custom data visualisation dashboards, giving business owners and their teams a clear picture of what is working, what is not, and where marketing investment is best directed.

The company's services span stack interoperability, robotic process automation (RPA) and artificial intelligence (AI) workflow design, search engine marketing (SEM), answer engine optimisation (AEO), pay-per-click (PPC) management, conversion rate optimisation (CRO), and data-informed collateral design. The approach is explicitly platform-agnostic: the goal is to make a client's existing tools and processes work harder together, rather than replace them with new technology.

Gavin brings more than two decades of hands-on digital marketing experience to the venture, including 14 years as founder and chief executive of ROI Media, a Hong Kong-based full-service digital marketing agency that was among the early adopters of RPA and AI for marketing content production, distribution, and visibility optimisation. In the six years prior to launching touchpoint.systems, Gavin operated predominantly as a white-label service provider to other marketing agencies — a period that provided first-hand insight into how agencies deliver services and where systemic gaps in measurement and accountability are most prevalent.

After more than 20 years of watching businesses pour money into marketing activity with little clarity on what it actually achieves, the case for a different model became obvious. The technology has existed for some time to connect every touchpoint in a customer journey and prove what is driving growth. touchpoint.systems exists to build those systems for businesses that are ready to stop guessing.

— Tony Gavin, Founder, touchpoint.systems

The company's service and fulfilment operations are based in Angeles City in the Philippines, supported by a team Gavin has worked with for over 16 years. Strategic direction and client services are managed from the Brisbane headquarters.

Tony Gavin, Founder & CEO of touchpoint.systems